/ Food & Beverage Innovation
Improving the health and vitality of people and planet.
At Virtuo, we help develop fresh, raw, and distinctive healthy food and beverage products, alongside brands that champion sustainability.
Delicious, nutritious, sustainable food and drinks — made with respect and branded with a genuine duty of care for the world around us.
Eating is an essential part of daily life, and what we consume has a profound impact on our health and the health of our planet. That is why we design solutions to help feed the world nutritiously and sustainably. Coming from a productive food-producing nation, we help growers and producers connect with consumers, scaling better food and beverage options worldwide.
/ Our Experience
At Virtuo, we work across a wide spectrum of food and beverage applications. Our core commitment is honouring the integrity and craftsmanship our partners put into their products, translating those qualities into authentic brands and meaningful consumer experiences. From the ingredient level up, our team is passionate about enhancing the health and vitality of both people and pets through nutrition.
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With a deep commitment to healthy food systems, we partner with growers and producers to build brands that tell honest stories and resonate with consumers. We deliver end-to-end brand systems, visual communications, packaging innovations, and omnichannel strategies.
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We have hands-on experience across diverse processing methods, including purification, pasteurisation, fermentation, juicing, infusion, freeze-drying, extrusion, powderisation, and more. Often, a novel format or processing technique is the exact catalyst needed to unlock new market value.
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Research into functional ingredients for next-generation nutritional foods and natural supplements is an area we relish—sitting at the intersection of our technical expertise and core purpose. Product applications include sports performance nutrition, infant formula, and wellness supplements.
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Pets are part of the family and deserve high-quality nutrition that genuinely nourishes. Virtuo partners with pet food companies to create well-respected global brands that bring innovation and trusted nutrition to pet owners worldwide.
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We also partner with producers across the natural protein sector. Our work spans consumer and market research, brand creation, product formulation, and the design of novel production and delivery systems.
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Beverages represent a distinct sector with significant cultural and brand relevance. At Virtuo, our work spans craft tea and specialty coffee through to beer, wine, and spirits. We provide end-to-end capabilities for beverage brands, including strategic positioning, bottle and pack architecture, aesthetics, labelling, and packaging design.
/ Who we’ve worked with
/ What our clients say
Virtuo facilitated a complex, multi-stakeholder process to develop a brand story for all avocados from New Zealand. They provided a forum for stakeholder input and listened carefully to the needs of the industry body, commercial exporter operators and in-market representatives. They applied multiple consumer research methodologies across five different countries, which uncovered new and exciting positioning territories, and applied a robust consumer testing methodology that enabled the territories that performed most strongly with consumers to be prioritised. A compelling suite of research insights and a robust set of final brand guidelines were delivered, which are now enabling a disruptive and unique brand story for avocados from New Zealand to be delivered with consistency by multiple stakeholders in multiple markets.
The learnings throughout this process have isolated what is truly important to avocado consumers in these markets, and changed the way we think about marketing avocados from New Zealand. The carefully managed development process across multiple stakeholders has enabled immediate uptake and application of the new brand story by New Zealand’s largest avocado exporters, and the work delivered by Launchsight will be critical to ensuring the ongoing growth and success of the New Zealand avocado industry.