Designed a novel balance-bike carrying system with KRS; purpose-built to help families ride further into the forest.

Created a circular packaging solution made from biomaterials, designed to eliminate waste and enable continuous reuse.

Shifted KRS from a single product business into a leading global riding brand, fostering the next gen of mountain bikers.

Re-imagined the relaxed lifestyle of Global Culture into a highly engaging Direct to Customer brand.

Designed challenges for New Zealand's moonshot technology competition which aims to help solve complex global problems.

Developed a brand experience to carry the Ngati Porou Mānuka story and genealogy to the global market.